Digitalization is among the key factors that bring about a company’s growth. It truly is more than the treatment of paper documents and applying computers to log data – it can be about making a new means of doing business that focuses on customer satisfaction, internal interaction, and the movement info. It is regarding being more efficient, gaining presence over business spend and making decisions with accurate numbers, and connecting your complete team into a common mission that drives scalable growth.
It is just a dynamic method that improvements the ways firms create and capture worth in the marketplace. Additionally, it can accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive situation, firms should be constantly aware of digitalization’s effect on their BMs and the adjacent business environment.
To explore the affect of digitalization on a firm’s BM, qualitative empirical info were collected from doze interviewees working in two particular industries, car and mass media. Due to the fact that the two industries are seen as different organization models, this research design allowed for a great in-depth comparison of how digitalization impacts the building blocks of an firm’s BM.
The interviews revealed that inside the media market, the impact of digitalization was felt many clearly pertaining to value creation and benefit capture aspects. This was largely due to the fact that the media industry places strong focus on the customer board room channel, thus causing digitalization to have an early impact on the company’s BM.